Auriemma Group will have co-brand-focused speaking roles at two separate conferences in May 2017.
Marianne Berry, Managing Director of ACG’s Payments Insights practice, will be presenting at CARD Forum’s Co-Branding Opportunities track on Tuesday, May 9th from 3:15-3:55 p.m. Using proprietary consumer research, Berry will share information on the consumer lifecycle of retail-oriented cards, specifically co-brand and private label, examining everything from acquisition to rewards redemption.
Attendees will learn about the demographics of retail-oriented card users, how retail cards are acquired, how to increase loyal, top-of-wallet usage, how to motivate activity on infrequently or unused retail cards and which benefits consumers prize most highly.
“In the retail environment, leveraging a retail-oriented card for greater consumer spend and brand loyalty is paramount,” Berry said. “This presentation will share how the consumer thinks about benefits and redemption options, as well as the offers that can overcome the ‘one-and-done’ phenomenon that stands in the way of loyal usage.”
Gary Rezak, Director in the Auriemma Global Partnerships practice, will speak on a panel at the third annual Co-Brand Conference produced by Airline Information. The session, scheduled for Tuesday, May 23rd, will focus on interchange, mobile wallets, and other key industry topics. The panel will be moderated by Madeleine Anderson, a former British Airways senior loyalty marketing executive.
“This session’s focus will arm portfolio managers with best practices on how to interpret the key industry trends that have implications for their programs,” Rezak said.
Auriemma’s presence at these co-brand-focused events is a testament to its long history in transaction advisory and consumer research centered on the co-brand space. In addition to traditional advisory services, Auriemma’s co-brand offerings provide a 360-view of the space, including ongoing work in improving portfolio profitability and increasing consumer usage.
Brands and issuers attending these conferences can book a one-on-one meeting with Auriemma speakers to discuss how the consultancy’s research and advisory work can aid in acquiring more customers, generating greater spend and creating deeper consumer loyalty.
About Auriemma Group
Auriemma is one of the most recognized and respected boutique providers of advisory consulting services to the Payments, Lending, and Retail industries. Our rich history of engaging with Brands started 30 years ago, with the introduction of the first co-brand credit card program. The work we do with Retailers in the context of Payments has helped them tangibly improve customer acquisition, retention, service, and loyalty. Our range of services includes Industry Roundtables (best practices and benchmarking), Partnerships (co-brand and private label), Corporate Finance (transaction advisory), and Payment Insights (consumer research).